Ad Campaigns
MyGlamm unveils #EatLikeAGlammGirl campaign with DVC featuring Shraddha Kapoor
Mumbai: MyGlamm is gearing up to make a statement with the launch of its exciting campaign and DVC, #EatLikeAGlammGirl, featuring actor, brand ambassador and investor Shraddha Kapoor.
The campaign brings a contemporary twist into the timeless tradition of savoring delectable treats while ensuring you remain glamorously beautiful all day long, with MyGlamm’s spotlight on the Ultimatte Collection. In a bid to redefine the experience, the campaign highlights that the right lipstick shade is as essential as sweets are to celebrations. MyGlamm’s #EatLikeAGlammGirl DVC reminds you to say goodbye to constant touch-ups and enjoy the festive treats, all while looking glamm.
Good Brands Co Good Glamm Group CEO Sukhleen Aneja said, “We want every woman to feel confident and beautiful, even while indulging in her favorite treats. Our #EatLikeAGlammGirl DVC campaign is a reminder that you can eat worry-free and look glamm all day long, with our MyGlamm Ultimatte Collection, designed to last long and stay transfer-proof .’
Actor, investor and MyGlamm brand ambassador Shraddha Kapoor, shared her excitement, “With festivity around the corner, it’s time to celebrate and enjoy to the fullest, and that’s exactly what MyGlamm’s #EatLikeAGlammGirl campaign is all about. With the Ultimatte Collection, you can relish every bite of your favorite treats while maintaining a perfect pout. I am thrilled to be part of this campaign and can’t wait to see everyone ‘eating like a Glamm Girl’ without having to worry about their touch-ups.”
The #EatLikeAGlammGirl campaign is not just about lipsticks; it’s a celebration of self-confidence, indulgence, and staying glamorous effortlessly.
MyGlamm invites everyone to visit their counters for exciting offers. With purchases of Rs. 1500 and above, customers can win travel goodies such as the Glamm pouch, Glamm sling pouch, Glamm vanity, Glamm travel bag, and branded cabin trolley bags. For purchases of Rs. 1000 and above, customers will receive makeup goodies curated by designer Manish Malhotra counters.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
