Ad Campaigns
MyGlamm unveils #EatLikeAGlammGirl campaign with DVC featuring Shraddha Kapoor
Mumbai: MyGlamm is gearing up to make a statement with the launch of its exciting campaign and DVC, #EatLikeAGlammGirl, featuring actor, brand ambassador and investor Shraddha Kapoor.
The campaign brings a contemporary twist into the timeless tradition of savoring delectable treats while ensuring you remain glamorously beautiful all day long, with MyGlamm’s spotlight on the Ultimatte Collection. In a bid to redefine the experience, the campaign highlights that the right lipstick shade is as essential as sweets are to celebrations. MyGlamm’s #EatLikeAGlammGirl DVC reminds you to say goodbye to constant touch-ups and enjoy the festive treats, all while looking glamm.
Good Brands Co Good Glamm Group CEO Sukhleen Aneja said, “We want every woman to feel confident and beautiful, even while indulging in her favorite treats. Our #EatLikeAGlammGirl DVC campaign is a reminder that you can eat worry-free and look glamm all day long, with our MyGlamm Ultimatte Collection, designed to last long and stay transfer-proof .’
Actor, investor and MyGlamm brand ambassador Shraddha Kapoor, shared her excitement, “With festivity around the corner, it’s time to celebrate and enjoy to the fullest, and that’s exactly what MyGlamm’s #EatLikeAGlammGirl campaign is all about. With the Ultimatte Collection, you can relish every bite of your favorite treats while maintaining a perfect pout. I am thrilled to be part of this campaign and can’t wait to see everyone ‘eating like a Glamm Girl’ without having to worry about their touch-ups.”
The #EatLikeAGlammGirl campaign is not just about lipsticks; it’s a celebration of self-confidence, indulgence, and staying glamorous effortlessly.
MyGlamm invites everyone to visit their counters for exciting offers. With purchases of Rs. 1500 and above, customers can win travel goodies such as the Glamm pouch, Glamm sling pouch, Glamm vanity, Glamm travel bag, and branded cabin trolley bags. For purchases of Rs. 1000 and above, customers will receive makeup goodies curated by designer Manish Malhotra counters.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
