MAM
Shraddha Kapoor adds starry charm to Bisk Farm’s Rich Marie
MUMBAI: Bisk Farm, one of India’s favourite homegrown biscuit brands, is celebrating 25 years of tasty tradition with a sparkling new face, Hindi cinema superstar Shraddha Kapoor. The collaboration signals a fresh chapter in the brand’s journey, combining heritage, trust, and contemporary charm, qualities shared by both Bisk Farm and Shraddha.
The campaign film captures Shraddha enjoying her “me time” with a spontaneous dance, lost in her own world, accompanied by a cup of chai and a Rich Marie biscuit. The playful message is clear: every pause can turn into a “Rich Marie Time” moment, making even ordinary breaks feel special.
Rich Marie has long been a staple of India’s beloved chai ritual, offering comfort in every bite. SAJ Food Products Pvt. Ltd managing director Vijay Singh said, “Rich Marie shows that taking time for yourself is essential, not a luxury. Shraddha Kapoor embodies this balance perfectly, making her the ideal face for our ‘Me Time’ philosophy.”
Shraddha Kapoor added, “For me, me-time is about enjoying moments that feel truly mine. Rich Marie makes those moments even sweeter. Whether it’s with chai or a simple break, it’s a small ritual that helps me refresh and reconnect.”
The campaign is live across television, digital, print, and social media platforms, reinforcing Rich Marie’s place as a comforting companion for everyday indulgences.
As Bisk Farm steps confidently into its next chapter, this partnership celebrates its rich legacy while embracing a vibrant, contemporary spirit.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
