Shraddha Kapoor adds starry charm to Bisk Farm’s Rich Marie

 MUMBAI: Bisk Farm, one of India’s favourite homegrown biscuit brands, is celebrating 25 years of tasty tradition with a sparkling new face, Hindi cinema superstar Shraddha Kapoor. The collaboration signals a fresh chapter in the brand’s journey, combining heritage, trust, and contemporary charm, qualities shared by both Bisk Farm and Shraddha.

The campaign film captures Shraddha enjoying her “me time” with a spontaneous dance, lost in her own world, accompanied by a cup of chai and a Rich Marie biscuit. The playful message is clear: every pause can turn into a “Rich Marie Time” moment, making even ordinary breaks feel special.

Rich Marie has long been a staple of India’s beloved chai ritual, offering comfort in every bite. SAJ Food Products Pvt. Ltd managing director Vijay Singh said, “Rich Marie shows that taking time for yourself is essential, not a luxury. Shraddha Kapoor embodies this balance perfectly, making her the ideal face for our ‘Me Time’ philosophy.”

Shraddha Kapoor added, “For me, me-time is about enjoying moments that feel truly mine. Rich Marie makes those moments even sweeter. Whether it’s with chai or a simple break, it’s a small ritual that helps me refresh and reconnect.”

The campaign is live across television, digital, print, and social media platforms, reinforcing Rich Marie’s place as a comforting companion for everyday indulgences.

As Bisk Farm steps confidently into its next chapter, this partnership celebrates its rich legacy while embracing a vibrant, contemporary spirit.