Brands
MYFITNESS ropes in Nataša Stanković for protein-packed breakfast campaign
BRND.ME’s latest digital film blends indulgence, fitness and high-protein mornings
BENGALURU: Breakfast just got a little more chocolatey and a lot more protein-packed. MYFITNESS, a brand from BRND.ME, has launched a new digital campaign featuring actor and fitness enthusiast Nataša Stanković to spotlight a more indulgent take on healthy breakfasts.
The campaign brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats in a film designed around a simple message: nutritious food does not need to feel boring or restrictive.
Set against an energetic morning routine, the film follows Nataša through dance moves, workout snippets and a quick kitchen prep sequence centred around a chocolate-loaded breakfast bowl. The tone stays light and playful as she jokes about “so much chocolate” while highlighting the meal’s protein content of 25 to 30 grams.
The campaign leans into a growing consumer shift towards convenient, protein-rich meals that fit naturally into busy lifestyles without giving up on taste. Rather than positioning health food as clinical or complicated, the film frames it as something enjoyable and easy to adopt every day.
Speaking about the campaign, BRND.ME founder and chief executive officer Ananth Narayanan said the collaboration reflects the company’s belief that nutrition should feel rewarding rather than restrictive.
“With Nataša, we found someone who naturally reflects that philosophy. She trains hard, eats well and enjoys her food without making health feel complicated,” BRND.ME founder and chief executive officer Ananth Narayanan said.
The campaign is also part of BRND.ME’s broader push to build culture-led consumer brands rooted in everyday habits and real consumption moments. By pairing complementary products from its portfolio, the company aims to strengthen the connection between convenience, taste and better-for-you nutrition.
Targeted at lifestyle-first and fitness-curious audiences, the campaign continues MYFITNESS’ focus on protein-led messaging while making indulgence, rather than discipline, the hero of the story.
The digital film is currently live across social media platforms, serving up a reminder that for many consumers, the modern breakfast bowl now comes with a side of protein and plenty of chocolate.
