Ad Campaigns
My11Circle launches captivating campaigns to amplify fan engagement for IPL 2024
Mumbai: Games24x7, a user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024 with a new captivating campaign launched by its fantasy sports platform, My11Circle. The campaign titled ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’, promises to not only spark curiosity but also elevate the thrill for users, making the largest celebrated cricket tournament more engaging for them. Hinting at a monumental first prize that exceeds a staggering Rs One crore, this new brand campaign invites cricket fans to delve deeper into the performances of their selected players, enriching their connection with the sport and enhancing their experience.
Building on the larger-than-life personas of My11Circle’s brand ambassadors with cricket sensations such as Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, the campaign encapsulates the excitement that defines the spirit of cricket. My11Circle is IPL’s Official Partner and the title sponsor for Lucknow Super Giants, further solidifying its role in enhancing experiences for its users and elevating the cricketing extravaganza to new heights.
The campaign will be launched across various platforms, including television via Star Sports, OTT through Jio Cinema, and various social media channels. Further, My11Circle has also partnered with JioCinema as the presenting sponsor of the successful Jeeto Dhan Dhana Dhan, facilitating optimal consumer connectivity throughout the IPL 2024
Commenting on the campaign, Games24x7 chief operating officer Saroj Panigrahi said, “This IPL season marks a significant milestone for us, as My11Circle proudly stands as the official partner of one of the grandest cricketing extravaganzas in the world. Leveraging our official partnership with IPL, title sponsorship of Lucknow Super Giants, strategic collaborations with partners like JioCinema, and fan engagement activities, our campaign celebrates the tournament and offers various engagement avenues for our fans. We are confident that this campaign will resonate with cricket enthusiasts nationwide, fostering a sense of excitement and anticipation around every match and every win.”
Through a series of visually stunning films, the sensational cricket stars line-up of My11Circle’s ambassadors will take centre stage in larger-than-life characters and a narrative of grandeur, echoing the sentiment that ‘My11Circle pe ek crore toh bas shuruwaat hai, socho..kitni badi baat hai!’. Each film depicts a story that transcends the mere concept of winning a monumental prize of one crore on My11Circle, leaving viewers with a lingering curiosity and a sense of anticipation for what lies beyond.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
