Brands
My11Circle joins Lucknow IPL Team as official Title Sponsor
Mumbai: Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s newly announced Lucknow franchise as the official title sponsor. The three-year deal will see the My11Circle logo featured on the Lucknow team jersey, as it begins its IPL journey this year.
“We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team,” said Games24x7 co-founder Bhavin Pandya. “We launched My11Circle in 2019 and within a short span, it has emerged as one of the most popular fantasy sports platforms in the country. We witnessed a 100 per cent growth last year primarily because of our ability to connect with the discerning Indian cricket fan, where our campaigns have celebrated and rewarded their fervor and skill. We believe that this partnership will further strengthen our engagement with millions of cricket fans across India.”
The team will fight their first IPL game this year, with Gautam Gambir as the mentor, and former Zimbabwean cricket coach, and former cricketer Andy Flower as head coach. “We are delighted to have My11Circle as our Principal Team Sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership,” said RPSG Sports CEO Raghu Iyer.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
