Brands
MuveAcoustics lifestyle solutions partners Kohli
MUMBAI: Zeeva and Virat Kohli have joined hands for MuveAcoustics, India’s latest personal lifestyle audio solutions provider for urban consumers. Zeeva has launched an innovative and fresh digital campaign, #InsideIsEverything, to promote its exciting range of products for MuveAcoustics, available on its exclusive Amazon store.
Through its #InsideIsEverything 3-minute film, the brand will be showcasing the struggles faced by Virat during his awe-inspiring journey to sporting pinnacle. The film will be digitally launched on 3 February exclusively through its website.
Music and cricket – two of the most lasting Indian passions. They are more than just casual diversions; they are lifestyle choices which embody everything young India stands for. It is this curious confluence between music and cricket that Zeeva, a Hong Kong-based global consumer electronics company, has explored by partnering with Kohli for MuveAcoustics, its personal lifestyle audio brand for urban consumers. The partnership was facilitated by Kohli’s management agency- Cornerstone and is aimed at promoting MuveAcoustics’ extensive product catalogue, featuring innovative audio solutions designed specifically to meet the evolving requirements of the new-age consumer.
Zeeva will launch its first digital campaign for MuveAcoustics, titled #InsideIsEverything. Featuring Kohli, the campaign will promote MuveAcoustics’ flagship product, an over-ear wireless bluetooth headphone called Evoke, along with other headphone solutions such as Drive, Impulse, and Ignite, as well as wireless bluetooth speakers, A-Plus and A-Star. All these products will be available on the brand’s recently-launched exclusive Amazon store.
Zeeva vice-president Nitin Butani said, “Passion, style, performance, and power – these adjectives encapsulate everything that Kohli and MuveAcoustics stand for. This is why it made perfect sense to bring him on board. We are confident that, with our combined synergies, we will be able to create a brand that retains strong value and appeal, but most importantly, be the audio solutions provider that the aspiring new-age consumer needs.”
MuveAcoustics’ range of highly innovative products is backed by its parent company’s extensive experience in designing, engineering, and manufacturing high-performance audio products. Its innovation quotient is supported by its exquisite style statement, which is why Virat Kohli has been deeply involved with the brand, engineering solutions worthy of the young Indian consumer base.”
Kohli, who has been associated with the brand since its inception, said, “Young Indians today, including me, are uncompromising about their entertainment experience and the gadgets they use for the same. This is what makes the launch of MuveAcoustics such an exciting development. Backed by Zeeva’s 30+ years of domain expertise, the brand is providing consumers with acoustic solutions designed specifically to deliver the best sound quality. Having been associated with it since the very beginning, I know first-hand the kind of appeal its diverse and innovative products hold for people of my generation.”
“Virat loves music. He is always using headphones. He listens to music before every match. The category is one that we felt we could create something special with him. We just needed the right partners. Experts in the business with the best quality Zeeva ticked all the boxes for us and it’s worked out brilliantly so far,” said Cornerstone CEO Bunty Sajdeh.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
