Brands
MuveAcoustics lifestyle solutions partners Kohli
MUMBAI: Zeeva and Virat Kohli have joined hands for MuveAcoustics, India’s latest personal lifestyle audio solutions provider for urban consumers. Zeeva has launched an innovative and fresh digital campaign, #InsideIsEverything, to promote its exciting range of products for MuveAcoustics, available on its exclusive Amazon store.
Through its #InsideIsEverything 3-minute film, the brand will be showcasing the struggles faced by Virat during his awe-inspiring journey to sporting pinnacle. The film will be digitally launched on 3 February exclusively through its website.
Music and cricket – two of the most lasting Indian passions. They are more than just casual diversions; they are lifestyle choices which embody everything young India stands for. It is this curious confluence between music and cricket that Zeeva, a Hong Kong-based global consumer electronics company, has explored by partnering with Kohli for MuveAcoustics, its personal lifestyle audio brand for urban consumers. The partnership was facilitated by Kohli’s management agency- Cornerstone and is aimed at promoting MuveAcoustics’ extensive product catalogue, featuring innovative audio solutions designed specifically to meet the evolving requirements of the new-age consumer.
Zeeva will launch its first digital campaign for MuveAcoustics, titled #InsideIsEverything. Featuring Kohli, the campaign will promote MuveAcoustics’ flagship product, an over-ear wireless bluetooth headphone called Evoke, along with other headphone solutions such as Drive, Impulse, and Ignite, as well as wireless bluetooth speakers, A-Plus and A-Star. All these products will be available on the brand’s recently-launched exclusive Amazon store.
Zeeva vice-president Nitin Butani said, “Passion, style, performance, and power – these adjectives encapsulate everything that Kohli and MuveAcoustics stand for. This is why it made perfect sense to bring him on board. We are confident that, with our combined synergies, we will be able to create a brand that retains strong value and appeal, but most importantly, be the audio solutions provider that the aspiring new-age consumer needs.”
MuveAcoustics’ range of highly innovative products is backed by its parent company’s extensive experience in designing, engineering, and manufacturing high-performance audio products. Its innovation quotient is supported by its exquisite style statement, which is why Virat Kohli has been deeply involved with the brand, engineering solutions worthy of the young Indian consumer base.”
Kohli, who has been associated with the brand since its inception, said, “Young Indians today, including me, are uncompromising about their entertainment experience and the gadgets they use for the same. This is what makes the launch of MuveAcoustics such an exciting development. Backed by Zeeva’s 30+ years of domain expertise, the brand is providing consumers with acoustic solutions designed specifically to deliver the best sound quality. Having been associated with it since the very beginning, I know first-hand the kind of appeal its diverse and innovative products hold for people of my generation.”
“Virat loves music. He is always using headphones. He listens to music before every match. The category is one that we felt we could create something special with him. We just needed the right partners. Experts in the business with the best quality Zeeva ticked all the boxes for us and it’s worked out brilliantly so far,” said Cornerstone CEO Bunty Sajdeh.
Brands
Gomechanic expands nationwide roadside repair services
200 service bikes now live in major cities, with 300 more planned by mid-2026.
MUMBAI: Gomechanic just gave India’s roads a roadside guardian angel because when your car decides to throw a tantrum at midnight, even the best mechanic needs wheels of his own. Gomechanic, a leading player in India’s automotive service industry, has announced the nationwide expansion of its Roadside Repair Services (RSR), aiming to deliver fast, reliable and tech-enabled assistance to car owners across the country.
The service addresses critical gaps in India’s fragmented roadside assistance market by ensuring trained mechanics reach customers promptly during unexpected breakdowns. It is designed to be especially supportive for individuals driving alone or in unfamiliar areas, with a strong focus on women’s safety and trust during every interaction.
In Phase 1, Gomechanic has deployed 200 service bikes across key cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Amritsar, Jaipur and Ahmedabad. Phase 2 will add another 300 bikes, taking coverage to all major cities by the second half of 2026.
The service offers essential support such as flat tyre assistance, battery jump-starts and fuel delivery, backed by 24×7 availability and multilingual customer support. Customers can request help through the Gomechanic mobile app or by calling the dedicated helpline 9388893888.
Gomechanic co-founder and CEO Himanshu Arora said, “Every journey in India is unique, and every car user deserves the security of knowing professional help is never far. With GoMechanic’s Roadside Repair Services, the focus is on reducing downtime during unexpected breakdowns.”
Gomechanic co-founder and COO Muskaan Kakkar added, “This is more than just a service expansion; it is about building trust and reliability for every Indian car owner.”
In a country where breakdowns don’t check the clock or the map, Gomechanic isn’t just fixing cars on the roadside, it’s giving drivers the confidence to keep moving, one reliable rescue at a time.
