MAM
Muthoot Group is Delhi Daredevils team sponsor
MUMBAI: The Muthoot Group has come on board as the main team Sponsor of the Delhi Daredevils Indian Premier League (IPL) franchise.
A number of joint initiatives are being planned by Muthoot Group and The Delhi Daredevils and promotions around Delhi and the country will see an explosion of energy and ideas to drum up support for the Daredevils.
Delhi Daredevils COO Amrit Mathur said, “We are indeed delighted that the Muthoot Group is coming on board as the Main Team sponsor of the Delhi Daredevils. We have had a great association with The Muthoot Group and we believe that this to be an ideal long-term partner for Delhi Daredevils.”
The fourth edition of the IPL is due to start on 8 April 2011.
Muthoot Group director Alexander George Muthoot said, “IPL is by far the biggest sporting spectacle in India and has got bigger and better each year. Last year, The Muthoot Group was associated with Delhi Daredevils and we are happy to continue this partnership for the coming years too. For us at The Muthoot Group we look at this association with Delhi Daredevils to grow from strength to strength.”
The Muthoot Group is a diversified conglomerate. The Group has grown from being a financial service provider to commanding a presence in multiple verticals like financial services, media and housing & infrastructure.
Creatigies Communications founder, MD Navroze D. Dhondy said, “Having a partnership blossom is something which makes us all at Creatigies very proud. Last year Muthoot sampled the IPL and the Daredevils, and this time went for the main-course. Muthoot has valued the relationship with Daredevils and invested in the association to ensure greater value to both sides.”
Creatigies Communications, synonymous with breakthroughs in sports management and pioneers in creating partnerships for events and properties such as the Wisden Awards, Predikta , Superskills, were instrumental in creating this partnership.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
