Ad Campaigns
Muthoot FinCorp launches Book My Gold Loan campaign with Shah Rukh Khan
Mumbai: Muthoot FinCorp Ltd (MFL), the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue), has launched its ‘Book My Gold Loan’ campaign featuring Shah Rukh Khan. This groundbreaking campaign introduces a first-of-its-kind service in India: book a Gold Loan instantly, anytime, from anywhere. The newly launched feature allows customers to initiate loans with a simple missed call, integrating advanced technology with exceptional customer service.
This unique service makes Gold Loans more accessible and convenient for consumers and is powered by the robust phygital presence of Muthoot FinCorp across the country with 3700+ branches and Gold Loan from Home in 50+ cities.
Muthoot FinCorp Ltd CEO Shaji Varghese said, “Through our campaign, we aim to transform financial accessibility for every Indian. Partnering with Shah Rukh Khan, the ‘Book My Gold Loan’ campaign represents a major leap for us. With the ‘Book My Gold Loan’ service we aim to make life easier for all our consumers with gold loans that can be taken at any of our branches or from their homes. Our loans empower our customers to fulfil their aspirations daily.”
Muthoot FinCorp’s ‘Book My Gold Loan’ campaign has been conceptualized and created by Havas Worldwide India (creative) and executed by Havas Media India (media) and features a captivating television commercial (TVC) starring Shah Rukh Khan. The TVC whisks viewers through a sequence of aspirations – starting businesses, studying abroad, and buying a new car. As each scene unfolds, Shah Rukh Khan subtly incorporates the ‘call me’ gesture, hinting at a simple solution. In the end, Khan reveals the answer behind his ‘call me’ gesture – Muthoot FinCorp’s ‘Book My Gold Loan’ service. This first-in-India service makes getting a Gold Loan as easy as a missed call to 80869 80869 to turn your dreams into reality. Additionally, Muthoot FinCorp has also released a musical video promoting the new initiative with SRK.
Havas Worldwide India, joint MD & chief creative officer Anupama Ramaswamy said, “We came up with a signature gesture for our unique feature of Book Your Gold Loan with a missed call and got Shah Rukh Khan to tell the world about it. And as always, he gave it a unique twist.”
Havas Media Network CEO Mohit Joshi said, “We are excited to be part of this campaign with Muthoot FinCorp and their newest brand ambassador Shah Rukh Khan. Muthoot FinCorp’s constant innovation to make financial access easier for people is commendable and we are sure the multilingual campaign will meaningfully connect with the larger audience across the country.”
This campaign will be broadcast in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati. It will encompass OOH, digital platforms, television, print, and on-ground activations, ensuring a widespread reach and pan-India impact.
Muthoot FinCorp recently achieved record-breaking consolidated loan disbursements in FY24, at Rs. 61,703.26 crore. With the launch of ‘Book My Gold Loan,’ the company is poised to make a significant leap forward in simplifying the lending landscape.
The campaign promises to resonate deeply with audiences of all demographics, paving the way for a more accessible and convenient lending experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
