MAM
Multiplex association says no order from govt about allowing outside food in theatre
MUMBAI: A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.
Opposition in the legislative council Dhananjay Munde also raised the issue of exorbitant rates at multiplexes. Snacks at multiplexes are sold at a premium, significantly over the MRP. The legislation was likely to be enacted from 1 August and hence cinema multiplexes in the state may not be able to overcharge you for a tub of popcorn or a glass of cola, nor can they stop you from bringing in food from outside.
Minister of state for food and civil supplies, Ravindra Chavan, replied saying the centre was readying a law to ensure food cannot be sold at different prices at different places. “There is no prohibition on taking outside food into multiplexes. The state home department is coming up with a policy to deal with this issue,” he said.
Multiplex Association of India (MAI) clarified that none of the multiplex cinema theatres operated by any of the members have received any order, notification or communication to this effect from the government of Maharashtra or any other regulatory authority. Hence they are not aware of any decision to this effect, if taken by the government.
MAI president Deepak Asher said, “Since the matter is currently sub-judice, and since we have no other formal communication from any regulatory authority, we would not like to comment any further on the matter.
A PIL (L) No 82 of 2017 (Jainendra Baxi vs State of Maharashtra) on a similar matter was filed before the Bombay High Court in which the MAI had joined in as a party. At the last hearing, the High Court granted the government pleader further time to seek instructions and file an affidavit regarding its stand on the matter. The above-mentioned petition is pending and is scheduled to be heard on 25 July 2018.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
