Brands
Mulshi Springs all over GCC through Masafi
MUMBAI: Masafi, the beverage giant of the Middle-East Asia, has signed a deal with Mulshi Natural Spring Water to distribute the luxury brand in the entire GCC region.
The Cooperation Council for the Arab States of the Gulf is known as the Gulf Cooperation Council. GCC, is a regional intergovernmental political and economic union consisting of all Arab states of the Persian Gulf, except Iraq. Its member-states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The Charter of the Gulf Cooperation Council was signed on 25 May 1981, formally establishing the institution of the GCC.
Mulshi is a gourmet natural spring water from India, which is fast gaining popularity in super luxury hotels, large corporate houses, the niche society and the film fraternity all over the world.
Masafi bottled water and Masafi Juices are the largest selling bottled water and juices in GCC countries and Iraq. The group is owned by Abdul Aziz Al Ghurair. Abdul Aziz Al Ghurair, is the Chief Executive Officer of the publicly traded Mashreq Bank and billionaire. As of 2011, his net worth was estimated by Forbes to be $2.7 billion, making him the 420th richest person in the world.
Some of Mulshi’s valuable and loyal patrons include the super luxury hotels like the Ritz Carlton, St. Regis, W Hotel, Shangri-la, Conrad, Lake Palace – Udaipur, Umaid Bhavan Palace – Jodhpur, Falaknuma Palace – Hyderabad. In the luxury hotels segment, Mulshi is present at the Oberoi Hotels, Leela Hotels, Taj Group of Hotels, ITC Hotels, Westin Hotels, Park Hyatt Hotels, Grand Hyatt, Hyatt Hotels, Courtyard by Marriott Group, J W Marriott Group, Novotel, Hilton Group, Four Point by Sheraton Hotels, Holiday Inn hotels, The Resort – Mumbai, Aman – New Delhi, Sun-n-Sand hotel, O Hotels, Radisson Blu hotels, Intercontinental hotels, Ramada group, along with 300 other stand-alone restaurants in the country.
Mulshi’s institutional clientele include Reliance ADAG Group, India Bulls, Gordrej Industries, Warburg Pincus and Bennett & Coleman to name a few.
According to Mulshi Springs director Naveen Luthra, “At conservative estimates, 3,00,000 bottles will be exported every month in the first year which works out to exports of US$ 3.6 million a year.”
Here is what some experts have to say about Mulshi water:
1. Gayot, a highly reputed fine wine and fine dine magazine in U.S.A. rates Mulshi as ‘One Of The Top Bottled Water Of The World’.
2. Fine Water is the Bible for the finest bottled waters across the world and lists the 100 top still and sparkling waters.
3. Water Quality Association, U.S.A. is the apex international water authority. For creating awareness of the quality of water one drinks, Water Quality Association has laid down parameters where anyone can easily find out the quality of the water. Mulshi Natural Spring Water rates as “Excellent Water” by these parameters.
Brands
Shiv Ratan Agarwal, the man who built Bikaji Foods, passes away
The man who turned a Bikaneri snack stall into a global brand leaves behind a formidable legacy
RAJASTHAN: Shiv Ratan Agarwal, the founder, promoter, chairman and whole-time director of Bikaji Foods International, passed away on Thursday, April 23. His death was described by the company as an irreparable loss.
Agarwal built Bikaji from the ground up, transforming what was a traditional Bikaneri snacks business into an internationally recognised packaged foods brand. His formula was deceptively simple: keep the authentic taste, add modern business muscle. It worked. The company grew into a nationally and globally present force, listed on both the BSE and the National Stock Exchange.
The board of directors, management and employees of the company conveyed their deepest condolences to his family, calling his passing unexpected.
Bikaji was unequivocal about its intentions going forward. “The company remains committed to building upon the strong foundation laid by him and will continue to uphold and strengthen the goodwill of the Bikaji brand by carrying forward his vision, principles, and entrepreneurial ethos,” it said in a regulatory filing to the stock exchanges. The company added that it would strive to sustain its growth trajectory while leading a profitable and responsible business.
On the regulatory side, Bikaji informed the exchanges that Agarwal would cease to be classified under the promoter and promoter group category, in accordance with Regulation 31A(6)(c) of the listing regulations, following his demise.
He turned a snack into a stock market story. The question now is who carries the recipe forward.
