MAM
Mudra to handle brand-building activity for Henkel’s Magikleen Oxy Power
MUMBAI: Mudra has been assigned the brand building activity on Magikleen Oxy Power, an instant stain removing powder from Henkel .The account will be handled out of Mudra South.
The agency already handles Henkel brands like Henko and Fa.
Says Mudra managing director & CEO Madhukar Kamath, “Henkel handing us the added responsibility of leading its new brand launch, is indicative of the faith and trust that the Henkel team has in us. The Mudra team is looking forward to partnering and sharing in the growth of the Henkel brands. Under Radha’s (S. Radhakrishnan) able guidance, we are one of the strongest creative forces in the South.”
According to Mudra South executive vice president S Radhakrishnan, “Henkel has been a long standing client out of the Chennai office; and we have had the privilege to do some very good work on brands like Henko and Fa. We are excited with this assignment as Magikleen Oxy Power presents an opportunity to showcase some powerful work.”
Mudra South also handles brands like Satyam, Prestige, RmKV Silks, Coffee Day Filter Coffee, Peter England, Epson, McDowell, Paragon, Henko, Fa, Hercules, Federal Bank, Deccan Herald, Cycle Agarbathis and Duroflex.
Henkel has been active in the field of detergents and household cleaning products for over 100 years. Henkel’s business interest includes chemical products, surface technologies, adhesives, cosmetics / toiletries, detergents/household cleansers and industrial & institutional hygiene.
The Henkel Group is headquartered in Düsseldorf.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
