MAM
Mudra to handle brand-building activity for Henkel’s Magikleen Oxy Power
MUMBAI: Mudra has been assigned the brand building activity on Magikleen Oxy Power, an instant stain removing powder from Henkel .The account will be handled out of Mudra South.
The agency already handles Henkel brands like Henko and Fa.
Says Mudra managing director & CEO Madhukar Kamath, “Henkel handing us the added responsibility of leading its new brand launch, is indicative of the faith and trust that the Henkel team has in us. The Mudra team is looking forward to partnering and sharing in the growth of the Henkel brands. Under Radha’s (S. Radhakrishnan) able guidance, we are one of the strongest creative forces in the South.”
According to Mudra South executive vice president S Radhakrishnan, “Henkel has been a long standing client out of the Chennai office; and we have had the privilege to do some very good work on brands like Henko and Fa. We are excited with this assignment as Magikleen Oxy Power presents an opportunity to showcase some powerful work.”
Mudra South also handles brands like Satyam, Prestige, RmKV Silks, Coffee Day Filter Coffee, Peter England, Epson, McDowell, Paragon, Henko, Fa, Hercules, Federal Bank, Deccan Herald, Cycle Agarbathis and Duroflex.
Henkel has been active in the field of detergents and household cleaning products for over 100 years. Henkel’s business interest includes chemical products, surface technologies, adhesives, cosmetics / toiletries, detergents/household cleansers and industrial & institutional hygiene.
The Henkel Group is headquartered in Düsseldorf.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
