Mudra Group realigns structure

MUMBAI: The Anil Ambani-owned Mudra Group, which has recently got acquired by Omincom, has made its first realignment in the structure.

As Omnicom increased its holding in the integrated agency, starting January 2012, the group will be known as DDB Mudra Group and will have DDB, Mudra, and Mudra Max under its umbrella, reveals a highly placed source in the company.

Also, Ingnite Mudra will become Mudra Ahmedabad, while design outfit Water and pre-production division Mantra will not see any change.

Additionally, Pratap Bose will be the new CEO of Mudra and will continue to head Mudra max while Sandeep Vij will head DDB.