MAM
MTV new compilation featuring best of 80’s to hit racks
MUMBAI: Good news for the twinkle toes. MTV network India is all set to launch a twin pack compilation of the best of 80’s music titled VH1’s The New Romantics Are Back.
Featuring 36 classic and fashionable tracks of the 80’s, the compilations consists of songs of the yesteryears like Love Changes Everything (Climie Fischer), Do You Really Want To Hurt Me (Culture Club), I Just Died In Your Arms Tonight (Cutting Crew), Don’t Go (Yazoo), Shattered Dreamz (Johnny hates Jazz) and More Than This (Roxy Music), says a company release.
After the angst and cynicism of the late sixties and seventies, the music by 80’s known as ‘New Romantics’ was light, refreshing, melodious pop-music. The underground music movement of 80’s worked on a dance floor, on the streets and even at work.
While the 80’s bands named Spandau Ballet, Duran Duran, Wham!, Haircut 100, Kajagoogoo and Culture Club sporting musicians with outrageous dress sense sporting gelled back hair, mascara eyed frilly shirts and tight pants, the foot tapping music should make for some interesting times.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
