MAM
MTV, Creative Review to launch global competition on Aids impact
MUMBAI: In a bid to broaden the scope of its HIV Aids Staying Alive campaign MTV Networks International has announced its first-ever partnership with publication Creative Review.
The two patries have partnered on a global public service announcement (PSA) competition. The competition, which launches in the July issue of Creative Review challenges the creative community worldwide to submit an original idea for a PSA focused on the impact of HIV/Aids on women and girls. According to Unaids, women account for nearly 50 per cent of all new HIV infections in the world today.
Entrants (individuals or a creative team) will be asked to submit a script, storyboard or concept board and CV for consideration by the MTV and Creative Review judges. The winning idea will be funded by MTV and produced under the supervision of MTV Networks International senior VP creative Cristian Jofre . The spot will air across MTV’s 44 channels worldwide from 1 December 2005 – World Aids Day.
The winning entry will also be streamed on the Staying Alive website – www.staying-alive.org, which is available in 10 languages. In addition, MTV will offer the spot rights-free, at no cost to all broadcasters worldwide to get critical HIV prevention messages out to the widest audience possible.
Creative Review will highlight the partnership in several issues over the coming months with a follow up profile of the winning creator/producer in December. The winning spot will also be included on a special Creative Review DVD in January.
Creative Review editor, Patrick Burgoyne says, “Creative Review is delighted to be partnering with MTV on such a worthwhile project. With our readership and MTV’s proven ability to address important social issues we are confident that some truly inspiring ideas will result.”
Creative Review is a monthly magazine for visual communication. It has subscribers in over 80 countries,. it brings to readers new work and inspiring new ideas each and every month in graphic design, advertising, music videos, interactive media and all related crafts.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
