Ad Campaigns
MTR Foods launches new advertising campaign for their new launch – 3-minute Seviyan Upma
MUMBAI: MTR Foods Pvt. Ltd, the pioneer of packaged food products in India, today unveiled an advertising campaign for the new quick-to-cook breakfast option – 3 Minute Seviyan Upma. MTR has given one of the most popular Indian breakfasts, a 3 Minute spin. The all-inclusive mix, packed with the natural goodness of wheat, flavourful mix of perfectly roasted vermicelli, right blend of masala and cashews needs to be cooked in boiling water for only 3 minutes. The new campaign conceptualised by Ogilvy & Mather shows how 3 Minute Seviyan Upma seamlessly fits into the morning madness where the homemaker has to multitask to cater to her family’s needs.
The campaign is based on the simple insight that in the morning rush, the homemaker usually times her every task. But with 3 Minute Seviyan Upma, at least the family’s favourite breakfast is sorted. With breakfast being the most important meal of the day, she is seeking convenient solutions, without compromising on taste and quality.
Commenting on the new campaign, Sunay Bhasin, CMO, MTR Foods Pvt Ltd said, “True to the company’s philosophy that MTR Foods is every homemaker’s secret to great taste, we are always studying consumer needs and Seviyan Upma is the perfect 3 Minute answer to the everyday breakfast dilemma. Being the leaders in the packaged food industry, MTR has always focused on evolving with the changing consumer demands. Keeping this in mind, we have launched this new campaign to showcase how MTR 3 Minute Seviyan Upma gives Indian families a tasty & wholesome start while easing out the modern’s woman’s time in the kitchen.”
Promising to bring this popular breakfast option in a 3 Minute avatar, MTR Seviyan Upma is also a healthier alternative to many deep fried-maida-laden noodle brands currently available in the market. Loaded with goodness of wheat and no maida, it is a made of the choicest of ingredients with no added preservatives.
Tithi Ghosh, Managing Partner, Ogilvy South said, “A homemaker’s day starts off with the hustle and bustle of getting everyone ready for the day. As she races against time to get things done in the morning, compromising on a tasty breakfast is never a choice. This TVC positions MTR’s 3-minute Seviyan Upma as the preferred breakfast choice for the multi tasker of today, allowing her to constantly delight her family.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
