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MSL India announces new appointments to key leadership roles
MUMBAI: Publicis Groupe’s strategic communications and engagement firm, MSL India has announced three key leadership appointments, including MSL Bengaluru lead, head of Talent & Culture, and Mumbai lead for FinComm practice. The leadership hires include Ajit Pai as MSL Bengaluru- vice president and lead, Shreela Roy as MSL Mumbai vice president & lead – FinCom practice, and Rajesh Narwankar as MSL India vice president & head of talent & culture.
The strategic hires signify the firm’s continued endeavour to strengthen client relations and build a dynamic workplace that allows growth for all colleagues, said the company in a statement.
Commenting on the appointments, MSL South and South East Asia CEO Amit Misra said, “I am delighted to welcome Ajit, Rajesh and Shreela to MSL. Their collective experience, talent and expertise will be a core ingredient in building a dynamic business environment and furthering our growth. I am confident that their addition to the team will compliment our operations and help us continue enhancing impact for our clients & colleagues.”
Ajit Pai joins MSL with over 17 years of experience in the PR domain. He will be leading MSL Bengaluru and will be responsible for strengthening client relations in the South. Prior to joining MSL, Pai worked with leading PR consultancies such as Adfactors PR, Edelman, APCO Worldwide and BCW.
Shreela Roy brings an extensive 15+ years of experience and knowledge in driving multi-stakeholder integrated communications campaigns across banking, financial services & insurance, private equity, real estate, infrastructure & professional services. Prior to this appointment, Roy was director for corporate & financial practice at Genesis BCW. A few clients that Roy has managed include organisations such as Citigroup, Goldman Sachs, Kotak, ICICI Group, DBS, HDFC Life, ICICI Prudential Mutual Fund, JP Morgan, KPMG, Boston Consulting Group, and Vodafone PLC.
With 15 years of experience in Human Resources, Rajesh Narwankar will lead resource management at MSL and enforce innovative talent movement processes to create a sustainable people infrastructure. His domain expertise lies in talent engagement, HR analytics, performance management and HR Operations. This will be his second stint within the Publicis Groupe ecosystem, as he previously led the same role at Leo Burnett. He has also worked with other organisations including PwC, Edelman & BMR Advisors.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
