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Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise
MUMBAI: They are putting their best foot forward – Asics , the Japanese sportswear pioneer that seamlessly merges performance and style and the 20-year old Tata Mumbai Marathon run by the well-known and admired Singh brothers – Anil and Vivek of Procam International.
Yesterday, Asics unveiled its twentieth edition limited merchandise for the Tata Mumbai Marathon 2025, celebrating one of Asia’s prestigious athletic events. Uniting the spirit of sports and fashion, the collection was launched at Mumbai’s vibrant Linking road Asics store by actor-triathlete Saiyami Kher, along with Asics brand athletes Rohan Bopanna and Saurav Ghosal.
This isn’t just merchandise—it’s a testament to the rich, evolving legacy between India and Japan, ready to stride confidently into the future, said a company statement..
This year’s limited-edition merchandise pays homage to Mumbai’s iconic Marine Drive, known as The Queen’s Necklace. The designs capture the vibrant essence of Mumbai’s shoreline, blending urban energy with the natural rhythm of the sea. The merchandise features t-shirts adorned with tetrapod patterns and wave-inspired graphics, symbolising the resilience and harmony of the city.
Asics also revealed the Gel-Kayano 31 limited edition, reflecting Mumbai’s spirit. With colours inspired by the city’s dynamic skyline, such as Illuminate mint and safety yellow for men and summer dune for women, the shoe combines a 4D guidance system for stability, FF Blast Plus Eco cushioning, and PureGel technology for smooth strides over any distance.
The collection aims to unite Tata Mumbai Marathon participants in a shared sense of purpose and community. Designed to celebrate Mumbai’s vibrancy, the merchandise creates a connection between runners and the city’s unyielding spirit.
Said Asics India & south Asia MD Rajat Khurana: “Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community. This collection reflects Mumbai’s vibrant spirit and every participant’s resilience. We remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”
Added Procam International MD Anil Singh: “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark twentieth edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. Asics has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure.”
The official Tata Mumbai Marathon merchandise is available at Asics flagship stores nationwide and online at www.Asics.co.in/tmm2025
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Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
