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MRUC’s Satyamurthy conducts IRS workshop in Delhi
NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised, IRS (Indian Readership Survey) workshop for a select gathering of ad-professionals, media planners, brand managers and media.
Satyamurthy exhorted IRS users to convert weakness to opportunity. Citing an example, he said a media planner can actually advise his clients on how to use IRS Product Profiles – low penetration of a product among readers of publication ‘A’, can actually be seen as an opportunity and an effective sales promotion campaign can increase penetration.
The road show was second in the series – after having concluded the same in Mumbai, recently. The participants were taken through a rigourous ‘training module’ – covering areas such: how to effectively use the IRS Software; breaking myths about IRS 2002 estimates – post Census 2001 based corrections; how to leverage ‘product profile’ information for success in the marketplace. The road show entailed actual class-room learning for the active users of IRS data.
NFO continues to support MRUC in servicing clients until the launch of IRS, Round 11.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
