MAM
MRUC’s Satyamurthy conducts IRS workshop in Delhi
NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised, IRS (Indian Readership Survey) workshop for a select gathering of ad-professionals, media planners, brand managers and media.
Satyamurthy exhorted IRS users to convert weakness to opportunity. Citing an example, he said a media planner can actually advise his clients on how to use IRS Product Profiles – low penetration of a product among readers of publication ‘A’, can actually be seen as an opportunity and an effective sales promotion campaign can increase penetration.
The road show was second in the series – after having concluded the same in Mumbai, recently. The participants were taken through a rigourous ‘training module’ – covering areas such: how to effectively use the IRS Software; breaking myths about IRS 2002 estimates – post Census 2001 based corrections; how to leverage ‘product profile’ information for success in the marketplace. The road show entailed actual class-room learning for the active users of IRS data.
NFO continues to support MRUC in servicing clients until the launch of IRS, Round 11.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
