Ad Campaigns
MrMed launches maiden campaign with ‘Sahi Dawa, Sahi Daam, Sahi Samay Par’ narrative
Mumbai: Confronting the daunting expenses of critical illnesses can be overwhelming, particularly as medication costs escalate. MrMed, an innovative online super-specialty pharmacy, has launched its first-ever advertising campaign, championing the message: ‘Sahi Dawa, Sahi Daam, aur Sahi Samay par’ – the right medicine, at the right price, and at the right time.
In partnership with Filmy Fiction, MrMed has created a digital film that is not just a visual feast but a compelling story. It highlights the platform’s vast reach, even to the most remote areas, and offers up to 85 per cent off on speciality medications. The ad is more than a promotion; it’s a narrative that reassures customers about both their health and finances, emphasizing the ease of accessing speciality medicines through MrMed.
MrMed co-founder Devashish Singh commented on the inspiration behind the campaign: “This video is rooted in the real-life experiences of our customers, who are not only loyal to MrMed but have expressed gratitude for making super-speciality medicines available nationwide. They are more than customers; they are our advocates, reinforcing our commitment to support them.”
Filmy Fiction director Prasun Jindal discusses their storytelling approach: “Our goal with the MrMed.in ad was to transform authentic customer experiences into a story everyone can connect with. It’s not merely about promoting a brand; it’s about portraying the deep connections it has built, making it a symbol of support and unity.”
With a steadfast dedication to transparency, quality, and affordability, MrMed stands out as a healthcare industry leader. With a 4.9 Google rating and having reached over 15,000 customers in nearly 2,000 cities in India, MrMed’s reputation is already well-established.
The campaign is being launched on various social media and digital platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
