MAM
MPL Sports Foundation launches campaign to cheer Indian Olympic contingent
Mumbai: MPL Sports Foundation, the community arm of gaming platform Mobile Premier League (MPL), has launched an advertising campaign featuring some of the biggest Indian Olympic stars.
This is part of a nationwide fan campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Olympics that begins this Friday, said the foundation in a statement on Tuesday.
As part of this movement, the foundation will release a campaign called #FanBannJaaoge across mediums like TV, digital, and print media. The campaign features a film in multiple languages with some of the stars of the Indian contingent such as PV Sindhu, wrestler Bajrang Punia, fencer Bhavani Devi, shooter Manu Bhaker, and others. The term #FanBannJaaoge itself encapsulates the idea of this movement, which conveys that these athletes have such inspiring and decorated lives, that every Indian would undoubtedly become their fan.
“The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team,” said MPL co-founder & CEO and MPL Sports Foundation trustee, Sai Srinivas.
MPL Sports Foundation has also put together the Indian Olympic Fan Army with the fans to cheer for the team, watch the matches and submit their fan moments through photographs, videos, emojis, and illustrations. Some of the most iconic sports clubs, franchises, and organisations across India like Kolkata Knight Riders, Ultimate Table Tennis, Cricket Fauj, and others have joined hands to create a 31 million-strong fan club.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
