MAM
MPL Sports Foundation launches campaign to cheer Indian Olympic contingent
Mumbai: MPL Sports Foundation, the community arm of gaming platform Mobile Premier League (MPL), has launched an advertising campaign featuring some of the biggest Indian Olympic stars.
This is part of a nationwide fan campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Olympics that begins this Friday, said the foundation in a statement on Tuesday.
As part of this movement, the foundation will release a campaign called #FanBannJaaoge across mediums like TV, digital, and print media. The campaign features a film in multiple languages with some of the stars of the Indian contingent such as PV Sindhu, wrestler Bajrang Punia, fencer Bhavani Devi, shooter Manu Bhaker, and others. The term #FanBannJaaoge itself encapsulates the idea of this movement, which conveys that these athletes have such inspiring and decorated lives, that every Indian would undoubtedly become their fan.
“The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team,” said MPL co-founder & CEO and MPL Sports Foundation trustee, Sai Srinivas.
MPL Sports Foundation has also put together the Indian Olympic Fan Army with the fans to cheer for the team, watch the matches and submit their fan moments through photographs, videos, emojis, and illustrations. Some of the most iconic sports clubs, franchises, and organisations across India like Kolkata Knight Riders, Ultimate Table Tennis, Cricket Fauj, and others have joined hands to create a 31 million-strong fan club.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
