Ad Campaigns
Movado Group unveils new campaign for Calvin Klein watches
Mumbai: Movado Group has unveils the Fall 2024 campaign for Calvin Klein watches starring model Disha Patani. Directed and shot by Stas Komarovski, the campaign spotlights the new collection’s sleek and minimalist timepieces.
“It’s always a pleasure connecting with the Calvin Klein team for these campaigns,” said Disha Patani. “I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products. I love this season’s watches – they are bold yet delicate and add polished style to any outfit.”
“We are proud to continue the relationship with Disha for our new seasonal watch campaign. She effortlessly blends contemporary fashion with classic beauty,” said Movado Group’s global general manager, Calvin Klein watches and jewelry, Caterina Miduri. “Her energy and confidence brings our Fall 2024 watch collection to life as her presence in the campaign perfectly mirrors the bold personality and sensuality of our timepieces.”
In the campaign, Disha showcases new timepieces that reflect Calvin Klein’s modern aesthetic. The CK Pulse watch features a geometric-inspired case and a minimalistic sunray dial with a mesh bracelet, creating a contemporary silhouette. The Twisted Bezel watch includes crystal embellishments and an emerald green sunray dial for contrast. The Gleam watch has a soft gray sunray dial and a coin-edge texture on its rose gold bezel, which extends down the center of its sculpted bracelet links.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
