MAM
Motorola teams up with Shantanu & Nikhil for the Peach Muse collection
Mumbai: Motorola, a global leader in smartphone design and innovation has partnered with renowned Indian fashion designers Shantanu & Nikhil for the launch of ‘Motorola Peach Muse’ collection that is inspired by motorola edge40 neo in PANTONE Color of the Year 2024- Peach Fuzz. Motorola is the first and only smartphone brand to have a multi-year exclusive collaboration with PANTONE™, in line with its commitment to differentiate with design & colours while enriching people’s lives through meaningful innovation A velvety gentle peach hue, Peach Fuzz has a cosy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all.
Shantanu and Nikhil, known for their impeccable craftsmanship and visionary aesthetics, have lent their creative genius to curate five exclusive ensembles in the mesmerizing Peach Fuzz colour palette, perfectly complementing the allure of the edge 40 neo. Additionally, India’s leading influencers like Abhinav Mehta and Juhi Godambe have enthusiastically embraced the Motorola Peach Muse collection, showcasing these exquisite ensembles in a captivating video that encapsulates the essence of Fashion meets Tech. The campaign conceptualized and executed by Barcode Entertainment has already captured the imagination of millions, garnering an impressive 2M likes and sparking 4.4K comments from engaged viewers. This unprecedented level of engagement underscores the resonance of the Motorola Edge 40 Neo and its embodiment of sophistication and contemporary flair.
Being the world’s lightest 5G phone with IP68 underwater protection, the motorola edge 40 neo is a device that puts colour at the centre of the design. The smartphone’s Peach Fuzz version inspired Shantanu and Nikhil to introduce the ‘Motorola Peach Muse’ collection. The exclusive collection acts as an innovative fusion between fashion and technology, capturing the essence of a smartphone’s design story.
Commenting on the partnership, Motorola Asia Pacific head of marketing Shivam Ranjan said, “Collaborating with Shantanu and Nikhil for Motorola’s innovative campaign is a testament to our dedication to novelty and style. This partnership demonstrates our commitment to pushing the boundaries of style and originality, not just in our products but also in our marketing strategies. We are thrilled with the positive response from the audience for our ‘Motorola Peach Muse’ campaign, which has set a new benchmark in the landscape of mobile technology and fashion.”
Sharing their views, Shantanu and Nikhil, said, “In collaborating with Motorola, we embarked on a journey of innovation, weaving the essence of the Pantone Color of the Year in our design and colour palette. The motorola edge smartphone Peach Fuzz Edition not only captures the vibrancy of this hue but also embraces the characteristics of peach fuzz – soft, subtle, yet invigorating. This unique blend of colour with technology resonates with users on a personal and style level.”
“This collaboration epitomizes the seamless fusion of technology and fashion,” expressed Ajay Kulkarni, Director of Growth at Barcode Entertainment. “The overwhelming response to Motorola Muse highlights its innovative approach, marrying cutting-edge technology with contemporary elegance. Partnering with Shantanu and Nikhil has enabled us to create something truly extraordinary.” This Peach Fuzz edition of the motorola edge40 neo is a true head-turner, epitomising sophistication, functionality, and unparalleled design. Offering users, a device that reinforces the importance of human connection.
Motorola edge40 neo is available in Pantone Color of the year – Peach Fuzz in the below link:
To check out the association videos:
Shantanu & Nikhil with Juhi Godambe –
Shantanu & Nikhil with Abhinav Mathur –
MAM
Wellbeing Nutrition teams up with Dhurandhar cast for protein push
Campaign spotlights Mango and Swiss Chocolate blends as protein demand rises in India.
MUMBAI: If protein had a personality, this one would come in mango and chocolate. Wellbeing Nutrition has partnered with actors Gaurav Gera and Mustafa Ahmed from the film Dhurandhar to promote its expanding Whey Protein Blend portfolio, leaning into flavour-led storytelling to make performance nutrition more approachable. The digital campaign pairs each personality with a distinct flavour Gera with Mango and Ahmed with Swiss Chocolate bringing a seasonal and indulgent twist to a category often associated with routine and rigidity.
The move comes at a time when protein consumption in India is seeing a noticeable shift. As awareness around fitness, recovery and preventive wellness grows, consumers are increasingly seeking options that balance functionality with taste, while also offering cleaner formulations and greater transparency.
Wellbeing Nutrition’s expanded range is positioned to meet that demand, focusing on muscle recovery, strength and overall wellness, while aiming to address common concerns such as heaviness and bloating often linked to traditional protein blends.
By foregrounding flavour as much as function, the campaign attempts to reposition protein from a necessity to a daily habit people actually look forward to, whether it’s the summery appeal of mango or the familiarity of chocolate.
In a market where wellness is becoming as much about experience as efficacy, the brand’s bet is simple, if it tastes better, it sticks better.
