Ad Campaigns
Mother Dairy’s #ForeverIceCream on V-Day
MUMBAI: Mother Dairy Ice Creams, the leading ice cream brand has launched a digital campaign titled #ForeverIceCream, on the occasion of Valentine’s Day.
The campaign is based on the observation that around Valentine’s Day, people experience social pressure to find a date or fall in love. Those single are gloomy at the prospect of spending Valentine’s Day alone as their friends will be busy with their partners.
Mother Dairy Ice Creams wanted to change these stereotypes and engage the young ones who are single at heart. The brand along with WATConsult, India’s leading and most awarded digital and social media agency, part of Dentsu Aegis Network, has launched a series of short videos that depict the perks of being single.
Mother Dairy Fruit & Vegetable business head – dairy products Subhashis Basu said, “At Mother Dairy, it has been our constant endeavour to have a distinct approach to engage our consumers and delight them with exciting experiences. Breaking the stereotypes this Valentine season our #ForeverIceCream initiative has been specially designed for singles to share their side of fun and how our ice creams are an all-time companion. We are hopeful that consumers will like the approach, aimed to bring the sweetness in the lives of all those who are young at heart and single.”
WATConsult founder and CEO Rajiv Dingra said, “The communication by most brands around Valentine’s Day feature couples in love. With #ForeverIceCream we wanted to break away from this conventional approach and showcase that being single is more fun through a series of videos.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
