MAM
Mother Dairy Bakes a #SliceofGoodness and a toast to #RishtonkaSwadBadhaye on Consumer Demand
NEW DELHI; With changing lifestyle creating significant awareness for convenience food, the humble bread loaf has risen in popularity to occupy a permanent place in pantries of every household.
Alive towards its consumers, Mother Dairy, the most diversified dairy brand in India, today announced its entry in breads category, as a quick and nutritious option for breakfast staple. The leading dairy brand has further expanded its breakfast basket with its own range of sandwich bread, brown bread and a first in the category “milk & fruit” bread for kids. The newly introduced range also strengthens our breakfast portfolio as a source of protein with low fat content.
Mother Dairy is the only dairy company in the country to offer products spanning across fruits, vegetables, edible oils, milk & dairy products and packaged sweets to the consumers. With trust as one of its core values, Mother Dairy has always believed in serving pure and holistic food options.
The bread launch comes close on the heels of the successful Haldi Milk, which is a testimony to Mother Dairy’s agility and consumer-centric approach when it comes to product innovation. Consumer has always been at the centre for the brand and the company stands for its values of trust, care, love, and warmth.
“To leverage the existing robust network of booths across Delhi NCR, Mother Dairy is bringing a nutritious, safe and good quality range of slices of bread to its consumers of the region as a convenient food option for all age groups.” Mother Dairy Fruit & Vegetable Pvt. Ltd., managing director, Sangram Chaudhary, said about the launch.
Apart from convenience, bread is also considered a staple food option for breakfast as it is ready to eat. “Mother Dairy already offers milk, butter, cheese, curd and fruits. With bread, we also want to raise awareness about breakfast and how it is the most important meal of the day. It has been found that one out of four Indians in metro cities, skip breakfast, which could lead to chronic diseases.” Chaudhary said.
The bread range in Phase – I will be available at approximately 1800 exclusive outlets of Mother Dairy and Safal F&V outlets across Delhi NCR.
“The bread market in India is localized due to logistical and supply chain issues. With Mother Dairy this has never been a challenge because of our existing network. Hence, having a bread in our kitty was a natural fit,” Chaudhary further added. Additionally, the company is also exploring at a larger bakery play.
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MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
