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Mosaic Wellness appoints Sachin Singla as chief revenue officer
Mumbai: Health and wellness start-up Mosaic Wellness on Wednesday announced the appointment of Sachin Singla as chief revenue officer.
His duties include overseeing the growth function, leading all the channel teams, and ensuring each category of offerings is pushed to the right consumer segments based on the company strategy, said the statement.
Singla joins Mosaic Wellness with a rich experience of over 15 years across finance, marketing and analytics. In his last stint, he was leading the growth vertical at Disney+ Hotstar India. He was also part of the MakeMyTrip leadership team wherein his role involved taking care of marketing engineering, customer analytics, performance measurement and attribution.
“We are thrilled to have an experienced leader like Sachin, who brings execution excellence and a proven playbook across industries join us in our mission to solve for elective health in the country,” said Mosaic Wellness CEO Revant Bhate. “Both Man Matters and Body wise have built out a strong customer proposition for the Indian consumer and now it’s time to accelerate their reach & awareness to a larger diaspora of the population.”
In his role, Singla will focus on further structuring and accelerating the use and adoption of digital-friendly health platforms across markets, leveraging all possible digital channels and building strong relationships with partners and customers.
“I was very excited to see what the company has achieved in 18 months since launch. The firm has an amazing young team who are very missionary in their approach to solve for elective health in India which reflects in the passionate customer base as well,” stated Sachin Singla. “Leaving a large successful organisation like Disney+Hotstar was not easy but the company’s mission, as well as the team, really inspired me to take on this new challenge and I am looking forward to scaling the same over the next few years.”
An alumnus of National Institute of Technology Kurukshetra, Singla has pursued BTech in mechanical engineering in 2005 followed by an MBA in finance and marketing from Indian Institute of Management, Kozhikode in 2010.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
