MAM
Sahil Shetty joins Business Media Private Limited as CEO of Fortune and Open Media
Former Network18 CRO to steer Fortune, Hollywood Reporter India
MUMBAI: Business Media Private Limited has appointed Sahil Shetty as its chief executive officer, marking a generational shift at the top of the publishing house. He joins on 9 March 2026, following his departure from Network18 Studio, where he served as chief revenue officer for the business news cluster.
At Business Media Private Limited, Shetty will steer strategy, operations and growth across its portfolio, which includes the Indian editions of Fortune and The Hollywood Reporter. The mandate signals an aggressive push to sharpen commercial muscle across print and digital platforms.
During nearly seven years at Network18 Media & Investments Limited, Shetty rose through the digital ranks. He joined in 2019 as west and south head – digital, tasked with expanding advertiser partnerships and tightening revenue operations. He later became national head – digital revenue, then national head – digital revenue and strategy, before being elevated to CRO in 2024.
In that role, he oversaw monetisation, partnerships and commercial operations across television and digital properties in the group’s business news portfolio.
Before Network18, Shetty spent nearly five years at Bennett Coleman & Co Limited, the publisher of The Times Group titles, focusing on IP-led revenue initiatives across media brands.
Earlier still, he built international experience in operations and strategy with Barclays UK Retail & Business Bank, Vodafone UK and Accenture UK.
Shetty arrives at Business Media Private Limited as one of the younger chief executives in India’s media sector, armed with cross-platform revenue credentials spanning television, digital and publishing. His appointment underscores a broader industry shift: editorial brands chasing growth with sharper commercial playbooks.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
