Ad Campaigns
Morphy Richards launches ‘Oh So Rich’ campaign for personal grooming line
Mumbai: Morphy Richards –India’s leading premium kitchen and domestic appliances brand, has announced its entry into the personal grooming and styling products category. Driven by the purpose of ”Happiness Engineered,” Morphy Richards caters to the consumer’s need for intuitive, user-friendly products that deliver happiness through product design and functionality.
The brand launches a series of digital films under the “Oh so rich” digital campaign which teases the viewers with glimpses of the new personal grooming range of products. The range of products will cater to men and women and includes trimmers, body groomers, hair dryers with diffusers, and hair straighteners available in rich colours and dynamic designs. The price range starts from Rs 699/- across online platforms and offline stores and is already a cult favourite.
Commenting on the category launch, Bajaj Electrical Ltd COO – consumer products business Ravindra Singh Negi said, “Self-care and grooming are some of the biggest trends we’re seeing among young Indian consumers, with both women and men making it a part of their daily routine. When we spoke to our consumers, we realised that while the outcome of grooming is an external appeal, the process is very intimate and personal. Morphy Richards is known to offer functional and aesthetic products that add happiness to everyday life. Our robust products, thoughtful simplicity, and originality in design will be the core differentiators. With the festive season around the corner, these products make perfect gifts as well – with the range catering to men and women cutting across various price points to fit every budget.”
Morphy Richards is a legacy, a story of engineer meets salesman, technology meets humanity, and function meets form. Driven by the purpose of ”Happiness Engineered,” Morphy Richards caters to the consumer’s need for intuitive, user-friendly products that deliver happiness through product design and functionality. In 2022, they extended their trademark agreement for 15 years to continue producing, marketing and selling the home appliances in India and neighbouring territories.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
