MAM
Mookherjee joins Rediffusion – Y&R Bangalore as branch head
MUMBAI: Rediffusion – Y&R has appointed Indrajeet Mookerjee as branch head of Rediffusion – Y&R, Bangalore.
Mookerjee moves in from Ogilvy & Mather, Bangalore, where he was working as senior vice president.
Mookerjee has over 16 years experience in advertising with nearly seven years each at Ogilvy and Lowe, besides stints with McCann, Mudra and Euro RSCG.
In the course of his recent tenure at Ogilvy Bangalore, Mookerjee has for three years served as office head of Meridian Communications, Ogilvy’s second agency. Having worked in Kolkata, Mumbai and Bangalore, he has over the years handled several major clients including Unilever (Kissan, Annapurna, Milkana, Anik), Nestle, ITC Foods, Balsara Home Products, JL Morrison and Johnson & Johnson.
Rediffusion – Y&R COO – South & East Amitava Sinha says, “With Indrajeet coming on board, we now have a strong leadership in place in Bangalore which should help propel us to the next level. In fact we are in the process of finalising a few other significant hires here that we should be able to talk about by the end July. These would ensure that we have the necessary firepower in Bangalore to add value to our existing businesses while also pursuing new opportunities.”
Mookerjee added, “I am very excited and looking forward to my new role at Rediffusion Bangalore what with the fantastic set of brands we have here. My focus will be on partnering our clients in further strengthening these brands and in the process doing some great work in keeping with the Rediff tradition of creating enduring campaigns that one has grown up admiring.”
Rediffusion Bangalore handles clients such as USL (Signature, Royal Challenge, Antiquity), ING Insurance, Maxo from Jyothi Laboratories, Arrow, Amante, Columbia Asia Hospitals and Nitesh Estates.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
