MAM
MoneyTap appoints Sujay Das as chief risk officer; aims to build robust credit risk policies
NEW DELHI: In a recent development, app-based consumer credit line company, MoneyTap, has appointed Mr Sujay Das as chief risk officer. A veteran in the lending and financial industry, Sujay brings more than 19 years of experience in risk management, analytics and credit policy working in different financial organisations across different geographies. He has built several high performing risk management teams across organisations.
Sujay’s expertise will play a pivotal role in building innovative credit policies and strategies at MoneyTap in the post-COVID economy, bolstered by data science and statistical modelling. Previously, he served as the head of risk analytics at Bajaj Finserv.
Other professional stints include 13 years at HSBC in several leadership positions across different functions. Sujay left HSBC as a VP, risk analytics. Prior to HSBC, he worked in GE Capital in the risk management and analytics vertical. Sujay completed his masters in economics from JNU (Jawaharlal Nehru University) in 2001.
"We are thrilled to have Sujay on board at the focal point of our growth story. Sujay brings to the table an in-depth knowledge of risk management and analytics. We look forward to his astute guidance in maintaining the right checks and balances for our risk policies. As we scale, his inputs will be crucial in reinforcing our strong credit discipline," said Moneytap chief business officer and co-founder Kunal Varma.
"In my role at MoneyTap, my focus will be on balancing risk and returns for the company. I will be responsible for institutionalizing best-in-class credit practices and keeping a check on the non-performing assets, despite the high growth trajectory that the business aims for," said Sujay Das on his appointment.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
