MAM
Standard Chartered’s Sunil Kaushal joins MoneyTap as global advisor
NEW DELHI: Digital moneylender MoneyTap has roped in Standard Chartered CEO – Middle East and Africa Sunil Kaushal as global advisor for the company. He brings experience in diverse markets across north Asia, southeast Asia, south Asia, the Middle East, and Africa and has held senior roles in wholesale, retail, and SME banking, to name a few.
Kaushal is a member of the bank’s global management team, which is the highest executive body within the bank. He brings around 33 years of rich experience and will advise and guide the board of MoneyTap as they venture into new financial and related services and expand its global footprint.
MoneyTap CEO & co-founder Bala Parthasarathy said, “With Sunil’s rich experience in digital banking, we feel more poised for our next leg of growth, especially in the international waters. His robust guidance will help us thrive immensely during these uncertain times, and help steer us squarely into the change zone and fast growth. We look forward to this collaboration and hope to leverage his expertise launching MoneyTap into a digitised future.”
Kaushal added, "“I am excited to join MoneyTap at this critical juncture when the company is innovating and expanding at a rapid pace. Since its inception, the company has continued to maintain a strong growth trajectory, and I hope that they are able to continue their appetite to redefine the fintech space as they work on new products.”
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
