Ad Campaigns
Moneycontrol launches #BullishOnIndia campaign
Mumbai: Moneycontrol, India’s leading markets and finance platform, has launched the ‘Bullish On India’ campaign to showcase India’s rising economic might, as it emerges stronger from the pandemic amid a sluggish world economy.
The campaign aims to analyse the key drivers of India’s economic growth while fostering awareness about the unparalleled potential the nation offers at a time of a global economic slowdown.
‘Bullish On India’ will put a spotlight on India’s vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India’s growth trajectory. With detailed analysis of macroeconomic factors like manufacturing, demography, economy, markets and India’s rising stand in the global leadership, ‘Bullish on India’ has been presented as a data backed campaign that underlines India’s resilient economic growth in a world grappling with recession.
The platform has also launched an eBook which evaluates the main factors influencing India’s economic growth while raising awareness of the unprecedented potential the country has to offer.
With the nation set to become the third largest economy soon, the campaign captures various facets of India’s growth story through a unique editorial series, which will see contributions from leading names from finance and policy.
The campaign has also drawn applause from both India Inc and the government.
Prime minister Narendra Modi reacting to Moneycontrol’s ‘Bullish on India’ campaign on 19 August called India’s economy a beacon of hope amidst global challenges. He remarked that the future holds promise, due to the nation’s steadfast determination.
He also emphasised how important it is to continue on this upbeat path and ensure the well-being of the country’s 1.4 billion people.
India’s economy shines as a beacon of hope in these challenging times. With robust growth and resilient spirit, the future looks promising. Let us keep this momentum and ensure prosperity for 140 crore Indians! https://t.co/MnR4IXZuwm
— Narendra Modi (@narendramodi) August 19, 2023
Congratulating Moneycontrol on launching the #BullishOnIndia campaign, minister of commerce and industries Piyush Goyal said, “Optimism is in the air and spirits are high, there is a newfound confidence in India. Thank you, Moneycontrol for your support to this optimism. I am an optimist, I believe each one of you is equally optimistic, equally confident, equally ready, and willing to fulfil your duties to make India the global superpower, make India amongst the top three economies of the world, and ensure that every Indian has a better future. Our generations ahead will remember this generation as the people who created the India story.”
“Thank you Moneycontrol for your support to this optimism,” Union Min @PiyushGoyal on the MC Bullish on India series at the Indian Family Business Awards last evening.
Check out #MCBullishOnIndia!https://t.co/5W4v2baq5G#BullishonIndia #IFBA2022 #BuildingLegacy… pic.twitter.com/kNP30fHRYK
— Moneycontrol (@moneycontrolcom) August 20, 2023
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
