Ad Campaigns
Moneycontrol launches #BullishOnIndia campaign
Mumbai: Moneycontrol, India’s leading markets and finance platform, has launched the ‘Bullish On India’ campaign to showcase India’s rising economic might, as it emerges stronger from the pandemic amid a sluggish world economy.
The campaign aims to analyse the key drivers of India’s economic growth while fostering awareness about the unparalleled potential the nation offers at a time of a global economic slowdown.
‘Bullish On India’ will put a spotlight on India’s vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India’s growth trajectory. With detailed analysis of macroeconomic factors like manufacturing, demography, economy, markets and India’s rising stand in the global leadership, ‘Bullish on India’ has been presented as a data backed campaign that underlines India’s resilient economic growth in a world grappling with recession.
The platform has also launched an eBook which evaluates the main factors influencing India’s economic growth while raising awareness of the unprecedented potential the country has to offer.
With the nation set to become the third largest economy soon, the campaign captures various facets of India’s growth story through a unique editorial series, which will see contributions from leading names from finance and policy.
The campaign has also drawn applause from both India Inc and the government.
Prime minister Narendra Modi reacting to Moneycontrol’s ‘Bullish on India’ campaign on 19 August called India’s economy a beacon of hope amidst global challenges. He remarked that the future holds promise, due to the nation’s steadfast determination.
He also emphasised how important it is to continue on this upbeat path and ensure the well-being of the country’s 1.4 billion people.
India’s economy shines as a beacon of hope in these challenging times. With robust growth and resilient spirit, the future looks promising. Let us keep this momentum and ensure prosperity for 140 crore Indians! https://t.co/MnR4IXZuwm
— Narendra Modi (@narendramodi) August 19, 2023
Congratulating Moneycontrol on launching the #BullishOnIndia campaign, minister of commerce and industries Piyush Goyal said, “Optimism is in the air and spirits are high, there is a newfound confidence in India. Thank you, Moneycontrol for your support to this optimism. I am an optimist, I believe each one of you is equally optimistic, equally confident, equally ready, and willing to fulfil your duties to make India the global superpower, make India amongst the top three economies of the world, and ensure that every Indian has a better future. Our generations ahead will remember this generation as the people who created the India story.”
“Thank you Moneycontrol for your support to this optimism,” Union Min @PiyushGoyal on the MC Bullish on India series at the Indian Family Business Awards last evening.
Check out #MCBullishOnIndia!https://t.co/5W4v2baq5G#BullishonIndia #IFBA2022 #BuildingLegacy… pic.twitter.com/kNP30fHRYK
— Moneycontrol (@moneycontrolcom) August 20, 2023
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
