Digital
Moneycontrol widens lead over Economic Times in digital reach
Comscore data shows strong gains in users, engagement and time spent
MUMBAI: Moneycontrol has tightened its grip on India’s business news landscape, pulling further ahead of The Economic Times across key digital metrics in February, according to data from global measurement firm Comscore.
The platform drew 63.8 million unique visitors during the month, more than double the 31.4 million recorded by its closest rival, underlining a growing gap in audience reach.
The story does not end with traffic. Moneycontrol also surged ahead on engagement, clocking 279.8 million page views, nearly three times The Economic Times’ 93.1 million. The numbers suggest that readers are not just dropping by, but staying longer and consuming more.
That trend becomes even clearer when looking at time spent. Users logged 546.3 million minutes on Moneycontrol in February, over four times the 129.7 million minutes spent on The Economic Times platform. In the battle for attention, Moneycontrol appears to be winning both the click and the clock.
Moneycontrol managing editor Nalin Mehta, said the surge comes at a time when audiences are grappling with global uncertainty. “As investors navigate war-related risks and geopolitical flux, the need for clarity has never been greater. Our focus remains on delivering timely and credible information to help readers make sense of the noise,” he said.
With markets on edge and headlines moving fast, Moneycontrol seems to have struck a chord, turning moments of uncertainty into an opportunity to deepen its connection with readers.
