Brands
Mondelez India introduces limited edition Oreo Stereo
MUMBAI: Oreo, the biscuit brand by Mondelēz International, a leading global snacking powerhouse, has rolled out its latest innovation “Oreo Stereo” Music Box in India. This limited-edition gift pack contains crunchy cookies and a music system which comes along with fun Oreo tunes. Ushering in the festive season with a musical twist, this latest innovation by Oreo is the perfect gifting option for your loved ones and will be available only for two days exclusively on Amazon India on 15 and 16 July 2019, during Amazon Prime Day.
Commenting on this unique launch, Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “Mondelez India has been synonymous to festivities in the country for over 70 years and Oreo is known for its persona of creating fun-filled moments and bringing people together. In tune with the spirit of festivities, adding a new beat to the voice of Oreo, we are thrilled to unwrap the joy of music this festive season with the launch of Oreo Stereo, a limited-edition gift pack that comes with a one of a kind music system and Oreo cookies.”
The Oreo Stereo adapts a playful tech that plays music when you place an Oreo cookie on it. Place your Oreo cookie on the mini recorder turntable and enjoy a different melody with every bite you take. What’s more, one can also record a special message to make their friends and family feel special!
The limited-edition gift pack will contain seven Oreo packs of 120 gms each, with flavours ranging from 2 packs of Oreo Original Creme, 2 packs of Oreo Choco Creme, 2 packs Oreo Strawberry Creme and 1 pack of Oreo Golden Vanilla Creme. Priced at INR 599, the Oreo Stereo gift box can be bought online only during Amazon Prime Day.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
