MAM
Mondelez India forays into snack bar category with Cadbury Fuse Fit
Mumbai: Mondelez India on Thursday announced its foray into the snack bar category with the launch of the new Cadbury Fuse Fit. The company said it aims to develop the current niche and growing snack bar segment, with the evolving consumer palate choosing ‘healthier’ alternatives in daily snacking.
With Cadbury milk chocolate as a bedrock, the snack bar packs together the goodness of peanuts and almonds that make for 50 per cent of the bar, fulfilling 10 per cent of daily protein requirement, said the chocolate brand.
“Consumers are now increasingly looking for on-the-go snacks that could be for mid-morning hunger, mental stimulation or even to break fatigue, as they spend the most time at home. With that, they are also making discerning snacking choices that deliver both goodness & taste – a pandemic-infused change that is here to stay,” said Mondelez India senior director – marketing, Anil Viswanathan. “We truly believe that there exists untapped potential for the category that we are well poised to fulfill. With Cadbury Fuse Fit, we are set to yet again bring alive our vision to empower our consumers with more choice and solidify brand love for our products.”
The launch of Cadbury Fuse Fit will be supported by a 360-degree communication campaign, that includes digital activation, outdoor, tie-ups in the fitness ecosystems like gyms & apps, and influencer engagement initiatives, in addition to consumer sampling to drive trials via multiple channels, said the company.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
