Ad Campaigns
Mondelez India expands into Adult Malt Food Drinks with Bournvita for Women
MUMBAI: Hectic schedules, fast-paced lifestyles often result in women missing out on meeting their daily nutritional requirements. At the same time, modern-day women are increasingly becoming more aware of issues surrounding health and wellness.
After making Cadbury Bournvita a household name for 70 years in India, Mondelez India has forayed into the growing adult health MFD (malt food drinks) segment with its new premium innovation – Bournvita for Women.
Bournvita for Women is priced at Rs 259 for 400 gms.
This made-in-India innovation has been created to address the needs of the health conscious modern Indian woman, and is fortified with essential nutrients. The core benefit story for the brand is that the consumption of two cups of BV Women fulfils the RDA (Recommended Dietary allowance) of Calcium and Vitamin D for bone strength and of iron and folic acid to reduce fatigue for women and it has no added sugar.
Known for rolling out award-winning progressive and iconic advertisements that remain in the minds of consumers, Cadbury Bournvita along with Ogilvy & Mather has come out with a path-breaking and inspiring film for its new launch – Bournvita for Women.
The film opens to a family conversation over the dining table, where the husband suggests selling off the old dilapidated van of his grandfather. The woman of the house almost instantly offers to buy the van. Thereafter, the film shows her working day-in and day-out to fix a van that nobody thought she would be able to do. She takes charge, attempting to single-handedly repair & build something out of the van, showcasing her inner strength; and bravo, she converts this van into a full-fledged food truck.
Indian consumers have trusted the wholesome goodness of Cadbury Bournvita for close to 70 years, and the launch of Bournvita for Women is aligned with the company’s plans to constantly innovate to meet the evolving needs of consumers as they move towards healthier lifestyles. Bournvita for Women highlights the company’s commitment to improving the nutrition and ingredient profile of its brands as changing lifestyles and rising awareness around health and wellness continue to influence consumer food choices.
The product launch will be supported by a high decibel integrated marketing campaign and a disruptive visibility strategy in modern and traditional trade stores. Bournvita for Women is available across all major urban and rural retailers from September 2018.
Mondelez India associate director for marketing of gum, candy and powdered beverages Inderpreet Singh says, “With Bournvita for Women, we are extending the proposition of bringing out the inner strength to new-age women by providing specialised nutrition with no added sugar. Focusing on our benefit story, our communication will highlight how Bournvita for Women will help a woman fulfil her day’s nutritional needs related to strong bones and reduction of fatigue. We are very excited about Bournvita for Women’s journey in India.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
