MAM
MOD decks the halls with dough and delight this Christmas
MUMBAI: Nothing says Christmas quite like a little magic and this year, Mad Over Donuts has added an extra swirl of sweetness by turning its stores into festive wonderlands crafted not just with décor, but with heart. In a warm and winsome comeback collaboration, the brand has once again teamed up with Atypical Advantage, India’s largest livelihood platform for Persons with Disabilities (PWD), to bring the season’s spirit alive through art that welcomes, warms and wows.
Stepping into select MOD stores now feels a bit like walking into a Christmas card thanks to talented PWD artists who have splashed walls, windows and corners with cosy holiday joy. From Shivaji Park and Colaba to Bandra’s Waterfield Road, Vile Parle, Borivali, Pune’s Kharadi and Happiness Street, Delhi’s Greater Kailash, and Kolkata’s Salt Lake and Sarat Bose Road, each location carries its own artistic “ho-ho-hue”.
For MOD, the collaboration isn’t just decorative, it’s deeply intentional. “Christmas is all about joy and togetherness, and this partnership helps us extend that feeling beyond our donuts creating festive, welcoming spaces that instantly make you feel the season’s warmth the moment you step inside,” said Mad Over Donuts CEO and executive director Tarak Bhattacharya.
Atypical Advantage echoes the sentiment. “Our artists are excited to bring the magic of Christmas alive across MOD stores while showcasing the incredible talent within the PWD community,” said Mad Over Donuts founder and CEO Vineet Saraiwala, adding that the partnership is especially meaningful in a season built on creativity and connection.
With each brushstroke and bauble placed by these artists, MOD hopes customers will savour more than just their favourite festive bites. The brand wants every visit to feel like a reminder that the best part of the holidays isn’t what’s on the menu, it’s the heart behind it.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
