Ad Campaigns
Mochi Shoes’ Raksha Bandhan ad says, ‘Escape Bro-zone’
MUMBAI: Continuing with its promise of making each occasion even more special and memorable, Mochi, one of India’s largest fashion footwear brand created a humorous ad film, Escape Bro-zone, for Raksha Bandhan.
Conceptualised and created by Makani creatives, the film questions the stereotype emotional appeal in a fun way and takes the audience back to college days. The objective behind this ad film was to break the clutter in the market and strengthen the relationship between the brand and young target audience by reflecting their personalities.
The ad film which will be launched across social platforms- Instagram and Facebook and 400 + cinemas screens across India. The content led strategy was conceptualised after deep diving into consumer insights and hence the script, take and distribution strategy.
Mochi vice president for marketing Alisha Malik says, “Mochi Shoes and Accessories has always been synonymous with fashion, chic style and in sync with their young target audience. This film reflects how Mochi is integrated in the lives of our customers in a fun & engaging way. Wherein other brands are busy playing up emotions on rakhi, we wanted to take a different route to break the clutter. As a brand we share a very strong bond with our customers and will continue to provide stylish, fashionable and quality products to help the consumers to be in vogue.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
