MAM
Mobile Premier League (MPL) sponsors Ireland Men’s Cricket Team Jerseys
NEW DELHI: With international cricket events coming back to the field, the global cricket community have joined hands to support and promote each other, in a show of unity. Mobile Premier League (MPL), India's largest esports and mobile gaming platform, has partnered with Cricket Ireland and ITW Consulting to sponsor the Irish Men's team jerseys for the upcoming One-Day International Series against England beginning July 30. As an Indian brand supporting the Ireland cricket team, MPL is reinforcing the love for the sport among Indian audiences, and the passion with which they follow international tournaments. Along with Skoda, the joint sponsor of the Irish team’s jerseys, the brand is confident of leveraging its individual reach, along with the goodwill Cricket Ireland enjoys, to create a global cricket empire.
MPL co-founder and CEO Sai Srinivas said, “As One-Day International cricket finally returns, we are glad to be a part of its comeback by associating with the Ireland Men’s cricket team when they take on England. MPL stands for unearthing and showcasing talent, which the Ireland team has an abundance of. We look forward to the upcoming three-match series excitedly."
Cricket Ireland commercial director Dennis Cousins stated, “This deal is a testament to the growing strength and profile of the Cricket Ireland brand globally, and has already attracted two brand associations in MPL and ŠKODA that will add weight to our reputation in the sports market.”
Furthering MPL’s drive to create a global cricket platform, the platform is also co-presenting sponsor for the broadcast of the ongoing England-West Indies Test Series. MPL is India’s largest esports and mobile gaming platform and is endorsed by Indian Cricket Captain Virat Kohli. The platform recently launched the first Indian-made First Person Shooter game Rogue Heist exclusively and has over 4 crore users.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
