MAM
Mobil celebrates the MotoGP Bharat by powering the Red Bull KTM Factory Racing team
Mumbai: Mobil is turbo-powering the Red Bull KTM Factory Racing team at the inaugural MotoGP Bharat, debuting at the Buddh International Circuit for the 2023 Grand Prix of India from 22 to 24 Sept 2023.
Celebrating the global partnership between ExxonMobil and the Red Bull KTM Factory Racing team, the adrenaline-pumping showdown by the two riders – Australian Jack Miller and South African Brad Binder for whom winning is next to second nature, having demonstrated their mettle and prowess in global circuits, will bear witness to the full-throttle performance of their KTM RC16 bikes.
The two riders will power their Grand Prix bikes with the performance and confidence assured by Mobil. They also shared their excitement with fans at a recent Mobil event held at Jaypee Greens, where Jack Miller launched the Mobil Super Moto10W-30.
With proven engine protection, longer engine life, and better fuel economy, the Mobil Super Moto10W-30 is just what everyday riders across the country need. Moreover, the product packaging will now feature the Red Bull KTM Factory Racing Team logo on its label.
The Mobil brands will also be prominently displayed on the bikes, rider overalls, garage, and team kit.
ExxonMobil Lubricants Pvt. Ltd. CEO Vipin Rana said: “We are further expanding our presence in the world of motorsports with the Red Bull KTM Family. In addition to our current successful partnership with the Oracle Red Bull racing team in Formula 1, we have also entered MotoGP through a multi-year deal with the Red Bull KTM Factory Racing Team. We look forward to being part of the team’s success through the supply of our cutting-edge Mobil lubricants and fuels to improve KTM’s performance. Racing provides Mobil the ultimate testing ground to improve motorcycle lubricant technology, giving confidence and trust to all bike enthusiasts”.
KTM Motorsports director Pit Beirer said, “This collaboration is important to us for a few reasons. ExxonMobil is a major name in the industry and motorsports with a big presence in racing and we know we will count on their premium lubricants for our Red Bull KTM RC16. They have a similar mentality to us when it comes to aiming for the top level and the best performance, and that also flows into our goals for the future where we really want to be part of this shift in MotoGP sustainability with race fuels. It´s a great privilege to represent Mobil Lubricants in the MotoGP competition.”
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
