MAM
Mobil becomes performance sponsor for Indian Racing Festival 2024 edition
Mumbai: The Indian Racing Festival (IRF) has onboarded Mobil, a name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high-performance engine oils of Mobil elevating the fast-growing motorsport sector by powering the high-speed cars of the IRF with their advanced lubricants, delivering unmatched performance and reliability as the six teams in the Indian Racing League (IRL) and eight teams in the Formula four Indian Championship (F4IC) will be competing against each other.
Powered by Mobil 1 5w – 40, a full synthetic engine oil helps deliver excellent all-around performance to Formula 4 cars. Its triple action power has a track record of providing exceptional cleaning power and wear protection both on and off the track
“Mobil’s exceptional expertise and unwavering dedication to innovation seamlessly align with IRF’s mission to deliver extraordinary racing experiences. By integrating Mobil’s superior lubricants and motor oils, we will ensure that our cars perform at their peak, delivering an exhilarating spectacle for our fans while upholding the highest safety standards throughout the Indian Racing Festival season,” said IRF chairman and managing director of Racing Promotions Private Limited (RPPL), promoters Akhilesh Reddy.
Mobil, a flagship brand under ExxonMobil, has a rich history that celebrates its golden 50-year completion in 2024. Over the last 5 decades, Mobil 1 remains the world’s leading synthetic motor oil brand. It has pushed forward the boundaries of automotive lubricant technology, evolving and improving to keep engines running like new, mile after mile, since 1974.
“We are excited to partner with the Indian Racing Festival, a platform that aligns perfectly with our dedication to innovation and performance. With ExxonMobil’s cutting-edge technology and IRF’s unwavering commitment to the Indian motorsports ecosystem, we are confident that this collaboration will elevate performance on the tracks this season and provide drivers and fans with an outstanding experience. We look forward to fueling the excitement and contributing to the success of this premier event,” said ExxonMobil Lubricants PVT LTD CEO Vipin Rana.
Promoted by RPPL, the Indian Racing Festival aims to captivate India’s growing motorsports fanbase with two premier championships: the franchise-based Indian Racing League (IRL) and the Formula 4 Indian Championship (F4IC). Featuring top drivers including men and women from India and around the world, IRL 2024 begins on August 24, followed by India’s first-ever night street circuit race at the Chennai Formula Racing Circuit a week later.
Tickets for Rounds 1 and 2, the latter being the highly-anticipated night street race, are now available on Paytm Insider and it will also be broadcast on Star Sports.
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
