Ad Campaigns
Mobec launches #TakeChargeForTheFuture campaign
Mumbai: Mobec has announced the launch of its latest initiative, the #TakeChargeForTheFuture campaign. With the rise of electric mobility and the urgent need to address climate change, Mobec aims to inspire individuals and communities to make a meaningful impact by taking a sustainability pledge to reduce their carbon footprint by switching to electric vehicles (EVs).
The #TakeChargeForTheFuture campaign invites participants to sign the sustainability pledge through an interactive Instagram post. Visitors can engage by commenting on the post and sharing the pledge across their social media channels, urging their friends, family, and followers to join the movement towards a greener future. For each pledge received, Mobec will either plant a tree or contribute to a green initiative, reinforcing its commitment to sustainability.
As a token of appreciation, Mobec is offering exclusive discounts on its range of EV chargers and accessories to all participants who take the pledge. Additionally, Mobec encourages EV owners and enthusiasts to share their stories and experiences on how Mobec’s portable and on-the-go charging solutions have enhanced their journeys. Selected stories will be featured on Mobec’s social media platforms, further promoting the message of sustainability and the benefits of transitioning to EVs.
Mobec CEO and founder Harry Bajaj shared his excitement about the campaign, “The future of mobility is electric, and the future of our planet depends on how quickly we can adapt to sustainable practices. With #TakeChargeForTheFuture, we’re not only asking people to switch to EVs but to make a conscious effort to be part of the solution. Every pledge represents a step towards a cleaner, greener tomorrow, and at Mobec, we’re thrilled to incentivize this change by contributing to green initiatives and offering rewards to our dedicated community.”
How to participate in #TakeChargeForTheFuture
1. Follow Mobec on Instagram.
2. Comment on the campaign post with your pledge to reduce your carbon footprint by adopting electric vehicles.
3. Share the post on your social media channels to inspire others to take the pledge.
4. Mobec will donate a tree or contribute to a green initiative for every pledge.
5. Receive exclusive discounts on Mobec chargers or accessories and share your EV journey for a chance to be featured on Mobec’s platforms.
By participating in the #TakeChargeForTheFuture campaign, individuals are not only pledging a more sustainable future but also contributing to tangible environmental change through Mobec’s green initiatives.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
