Ad Campaigns
Mobec launches #ChargeCleanThisDiwali campaign
New Delhi– Mobec announced the launch of its latest campaign, #ChargeCleanThisDiwali. This initiative aims to create awareness around sustainable energy and encourage environmentally-friendly practices during the Diwali season, a time when pollution levels in cities across India often rise significantly due to increased festivities and seasonal smog.
The #ChargeCleanThisDiwali campaign will be launched on Mobec’s Instagram platform, engaging users with impactful content that understands the urgent need for clean energy practices. The campaign invites the community to take an active role in reducing pollution by choosing electric vehicles (EVs) and opting for renewable-powered charging solutions. Through educational posts, interactive stories, and powerful visual content, Mobec aims to highlight how the choice of EVs and sustainable energy can be a meaningful way for individuals to reduce their carbon footprint during this season.
“Diwali is a time of joy and togetherness, but it also brings a surge in pollution and smog levels, which can impact our health and the environment,” said Mobec CEO & founder Harry Bajaj. “With #ChargeCleanThisDiwali , Mobec is appealing to people to consider clean energy alternatives. Every choice to switch to EVs and to prioritize renewable energy sources for charging is a step towards a cleaner, healthier future for our communities.”
As part of the campaign, Mobec is also offering a platform for EV owners to share their stories and experiences on social media, inspiring others to make the switch and embrace clean energy solutions.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
