Ad Campaigns
Mixed Route Juice wins mandate for JungleBerry, launches exciting new campaign
Mumbai: Mixed Route Juice, a cutting-edge marketing agency, is thrilled to announce that it has won the mandate for JungleBerry, a key player in the organic and all-natural lifestyle sector. JungleBerry, known for its steadfast dedication to providing organic and natural products, has entrusted Mixed Route Juice with the task of bringing its vision to life through an inventive campaign after a multi-agency pitch.
Mixed Route Juice is known for its unwavering dedication to pushing boundaries, and they have infused the same energy in its latest campaign for Jungeberry. Collaborating with the highly acclaimed photographer Vansh Virmani and stylist Jahnvi Bansal, Mixed Route Juice orchestrated an exceptional photoshoot that captures the essence of JungleBerry’s products in a visually striking manner.
The photoshoot, featuring a skilled model, effortlessly blends grace and the inherent beauty that JungleBerry embodies. Vansh Virmani and Jahnvi Bansal acknowledged for their expertise in the fashion and lifestyle industry, have lent their skills to create a series of captivating images that highlight the allure of JungleBerry’s offerings.
“The concept behind the campaign is to convey the inherent goodness of JungleBerry’s products through a visually striking and authentic representation. Nature is the ultimate source of beauty, and our collaboration with JungleBerry aims to celebrate that in a way that resonates with consumers. Advertising needs to be honest. With this campaign, we wanted to show the world the truth in our products. Simply put, the DVC works like a cross between a behind-the-scenes montage, testimonial and proof of work video.” says Amrita Sharma, Founder at Mixed Route Juice.
This campaign showcases the agency’s creative prowess in crafting compelling narratives for brands in the lifestyle and wellness space. Little wonder that it is garnering praise all around. Given the buzz, Mixed Route Juice is already planning the second leg of this campaign. The company is set to reveal a second instalment of the photoshoot. This phase will reveal the model using JungleBerry products a day before the glamorous shoot, creating a compelling narrative that underscores the authenticity and efficacy of JungleBerry’s offerings.
“We are delighted to collaborate with Mixed Route Juice for this campaign. Their creative approach and dedication to highlighting the natural goodness of our products align perfectly with JungleBerry’s ethos. We believe this collaboration will resonate strongly with our audience,” said JungleBerry, co-founder Nitin Dhawan.
The JungleBerry campaign is not merely about products; it’s a celebration of the seamless convergence between nature and sophistication. Mixed Route Juice invites the media and consumers alike to witness the unveiling of this visually stunning campaign, where every frame is a testament to the belief that a product so naturally good deserves a striking visual presentation.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
