Brands
Mitsubishi Electric launches new digital campaign in India
Mumbai: Mitsubishi Electric, a global player in electric and electronic equipment for residential, commercial and industrial use has launched its new campaign about how the company is solving the social challenges of industry, infrastructure, life & mobility in India through its integrated products and solutions. In the first phase of the campaign, two digital films of 120-seconds each has been created on the themes of infrastructure and industry which will be launched and promoted through digital media in a phased manner.
The films have been conceptualised by Hakuhodo India, directed by Sahil Shah and the music has been created by Anand Bajpai, vocals for two songs by Suvarna Trivedi and Anand Bhaskar along with voiceovers from Industry veterans like Rajat Kapoor, Nimisha Shrohi and Sameep Nanda.
Mitsubishi Electric marked its presence in India in the late 1950s with its first business for electric locomotives. Since then, it has been an endearing journey for Mitsubishi Electric as a premium electric and electronic equipment manufacturer which represents quality. The company is into a wide range of innovative and high-quality products which includes products and solutions for air conditioners, automotive equipment, elevators & escalators, factory automation and industrial systems, semiconductor and devices and transportation systems, said the statement.
The company launched its corporate strategy on 3 June 2021 with an aim to provide integrated solutions to address diversifying social challenges, in the four fields of industry, infrastructure, life and mobility, uniting all the capabilities inside and outside of the group. For this purpose, the company will enhance its business foundation fostered over the past 100 years and transform its business models to create a sustainable society for all.
“The campaign resonates the brand’s belief of keeping the society as a central element in whatever we do,” said Mitsubishi Electric India MD Kazuhiko Tamura. “Mitsubishi Electric is an established and quality conscious company which offers a wide range of products. The challenge for the agency was to transform the product-based company image to an image of a company that talks about solutions and problems of the society that it can solve. We kept empathy in the core of communication basis the brief to bring out the essence of Mitsubishi Electric as a corporate citizen which is ready to solve social challenges of India through its products and solutions keeping the society central to it’s thought.”
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
